Whether you’re looking to gain more subscribers or boost your brand awareness, live streaming on YouTube can be an effective way of reaching your goals. However, success with live video comes down to planning and preparation rather than execution.
One important metric to track is average watch time. This reveals how long viewers stay engaged with your video.
- Promote your stream
Boosting your YouTube live stream is one of the best ways to promote your channel. It will put your live video in front of more viewers, which can help you increase your number of subscribers.
To improve your live video SEO, make sure to tag it correctly and write a compelling title and description. Also, remember to check your internet connection and equipment before going live.
You can promote your live stream by posting a teaser on social media and letting people know when and where to tune in. You can also use a tool like Sprout Social to compile a list of your existing audience and promote future upcoming live events to them. You can also include a special offer like an exclusive e-book to drive engagement.
- Create a good thumbnail
Thumbnails play a key role in video marketing. They tell viewers what your video is about and compel them to click. It’s especially important to add a good thumbnail for your live stream.
YouTube’s algorithm may pick a random frame from your video as the thumbnail, but it’s best to create a custom one. The custom thumbnail will have more impact and grab the viewer’s attention.
To make a good thumbnail, you can use a photo editing software or a video maker like Wondershare Filmora. It is a dual-purpose tool that lets you edit videos and create thumbnails for them at the same time. This will save you time and effort. It also allows you to stay within YouTube’s guidelines for video thumbnails. For example, you should ensure that the timestamp is clear and doesn’t overlap any visuals in the thumbnail.
- Create a good description
If you want to get more views on your live stream, it is important that the description is well-written. The description should be clear and include keywords that are relevant to the video content. This will help search engines understand what your video is about and rank it accordingly.
In addition to being informative, the description should also contain calls-to-action (CTAs) for viewers to take action. This could be a link to your website, social media accounts or another resource.
YouTube is the second largest search engine and a powerful marketing tool for businesses. By following these tips, you can increase your reach on YouTube and attract more viewers to your live streams. With a little effort, you can make your videos stand out from the competition.
- Create a good call-to-action
The call to action (CTA) is one of the most important elements in video marketing. It is what drives your audience to take the next step with your business, such as making a purchase or signing up for your newsletter.
CTAs can be direct or subtle, but they should never feel like a hard sell. Instead, they should be a way to take your viewers by the digital hand and kindly guide them to the next action you want them to take.
For example, if you’re using YouTube live streaming to promote your content on social media, you should include a CTA that encourages viewers to share the video. Similarly, you can use CTAs to encourage people to subscribe to your channel or website, which will help boost your videos’ watch time and ranking in YouTube’s search/related section.
- Make it interesting
If your stream is boring, viewers are likely to lose interest and stop watching. To keep your audience engaged, reintroduce yourself and the topic of discussion multiple times throughout the video and ask for shares and likes during the live stream to boost engagement.
YouTube livestreaming is great for creating interactive experiences with your audience in real-time, but it’s also a great tool to generate leads and increase brand awareness. Use a call-to-action in the description to drive viewers to your website, social media page or other resources.
If you want to boost the number of views on your YouTube livestream, you can buy views from reliable sites such as SidesMedia. These companies offer a variety of packages at affordable rates. Choose a package based on your desired watch time and the number of views you need.get youtube live stream views