Today, the sustainable beauty products is a $532 billion business. It continues to grow at a 5%-to-7% compound annual growth rate through 2025.
The beauty industry is a lucrative sector to invest in, with various opportunities available for businesses that understand the trends of the market. If you’re interested in selling products related to the beauty industry, here are some important things to consider:
Cosmetics
Cosmetics are mixtures of chemical compounds that are derived from natural or synthetic sources. They are used for various purposes such as personal care, skin care, or protection of the body.
They can be designed to conceal blemishes, enhance one’s natural features (such as eyebrows), add color to the face or body, and to change the appearance entirely, such as people in costume for a performance or fashion show.
The beauty industry has become increasingly popular worldwide due to the increasing demand for premium products that can make an individual look young and beautiful. This popularity is mainly driven by the increasing awareness about premium cosmetic products, their benefits, and their impact on the skin.
Hair care
Hair care products are used to clean, moisturize, nourish and protect the hair and scalp. They also help prevent split ends, repair damage and improve the quality of the hair.
There are several types of hair products, including liquid shampoos and powdered and aerosol shampoos. There are also a wide variety of specialty shampoos.
Another type of hair product is conditioners, which are rinsed off but leave a substance behind. These include intensive conditioners, protein packs and hot oil treatments.
Some of the most common ingredients used in hair care products include emollients (natural or synthetic), oils, waxes, and fatty alcohols. They are effective in moisturizing the hair, preventing breakage and increasing shine.
Skin care
Skin care products are used to keep the skin and body parts clean, smooth, bright and attractive. They include cleansers, scrubs, moisturizers and more.
Skincare is a major part of the beauty industry and makes up 40% of cosmetic sales. These products are designed to support healthy skin and protect against sun damage.
Some of the best skin care products are gentle enough for people with sensitive or acne-prone skin. They contain ingredients that help control excess sebum production and moisturize dry skin to keep it soft, smooth and supple.
Other skincare products, such as serums, are more targeted at specific concerns. They can have ingredients like vitamin C to hydrate and protect against sun damage, or retinol to reduce the appearance of fine lines.
Perfumes
A perfume is a liquid mixture containing fragrant essential oils derived from plants and spices or synthetic aromatic compounds. Perfumes are usually diluted with alcohol to create the desired fragrance.
Perfumes are used to scent cosmetics, toiletries and household products. They also are used in some hair care and skin care products.
The industry has witnessed a significant growth in recent years and is projected to witness strong market growth until 2020. This increase is primarily attributed to the inclination of customers towards online shopping.
A perfume is a liquid mixture of fragrant essential oils or aroma compounds, fixatives and solvents that can be used to scent the body, animals, food, objects, and living-spaces. Perfumes can be classified into different types, such as floral, fresh, woody and oriental.
